The channel aims to attract mainstream sports viewers and action sports fans, with specially commissioned documentaries and live footage from sporting events and festivals.
Darryl Newton, managing director of Factory Media, said: "There is a large untapped audience. Our aim is to be the centre of the action sports community," he said.
Mpora.TV offers pre and post-roll advertisements, plus banner ads. Early figures show viewers are watching shows for up to 30 minutes, and post-reel ads are viewed up to 60%.
Factory Media was formed when Action Sports Media, Permanent Publishing and 4130 Publishing merged in December 2006. It has 14 print publications covering all major extreme sports and a joint monthly readership of 500,000 and 17 websites with total monthly audiences of more than 750,000.
This year, Factory Media has acquired a surf-forecasting publication and motor-cross forum, and will launch The Bicycle Buyer in September.
Maisie McCabe, Media Week, 18 August 2008, 10:45am
Factory Media unveils online sports TV channel
LONDON - Publisher Factory Media has launched an online action sports TV channel, Mpora.TV, which will feature professionally produced and user-generated content.
Online action: Mpora.TV aims to attract mainstream and action sport fans
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