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Hearst-Rodale harnesses Apple Newsstand to sample print launch

Fri, 03 Feb 2012 17:50:00 GMT

Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.

Out and About 3 February

Fri, 03 Feb 2012 15:21:00 GMT

This week Out and About has pictures from the Newspaper Marketing Agency ANNAs, drops in on the celebs at IPC Media's InStyle Bafta Best of British Talent party at Shoreditch House and attends the MSN refresh party.

Sky Atlantic celebrates first birthday

Fri, 03 Feb 2012 14:00:00 GMT

Sky Atlantic, the British and American drama channel, celebrated its first birthday this week, revealing that HBO's 'Game of Thrones' was the highest-rated show over the year.

Lavazza awards €50m pan-European account to MEC

Fri, 03 Feb 2012 12:54:00 GMT

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

London Evening Standard to e-auction ad slots and up distribution by 150,000

Fri, 03 Feb 2012 11:57:00 GMT

The London Evening Standard is planning an Olympic bonanza, including e-auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.

Media Bitch's Diary 3 February

Fri, 03 Feb 2012 11:42:00 GMT

This week Bitch hangs out with a sharp-dressed man, tries to hitch a ride to Monaco, gets in SKYN deep and attends the Channel 4 2012 party.

Facebook's UK commercial leader Haines to be among new millionaires

Fri, 03 Feb 2012 11:14:00 GMT

Facebook's IPO stands to make millionaires of some of the stalwarts who have worked in its UK commercial operation, including Blake Chandlee who set up the operation and current leader Stephen Haines.

Thinkbox expands membership beyond UK

Fri, 03 Feb 2012 11:00:00 GMT

Thinkbox, the marketing body for commercial TV, has signed up Germany's RTL Group and Virgin Media as associate members, after expanding its membership policy to allow companies from outside the British TV broadcast industry to join.

Digital growth leads Q4 outdoor revenues up 1.4%

Fri, 03 Feb 2012 10:40:00 GMT

Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.

Madonna video to premiere on Clear Channel screens in world capitals

Fri, 03 Feb 2012 09:25:00 GMT

Madonna's 'Give Me All Your Luvin' music video will premiere at 2pm UK time today (3 February) on Clear Channel billboards in London's Piccadilly Circus, Times Square in New York and La Defense in Paris.

Google rejigs sales after Daisley departure

Fri, 03 Feb 2012 09:09:00 GMT

Google's UK advertising sales team has been reshuffled in the wake of Bruce Daisley, director of YouTube and display, leaving last year to join Twitter.

MediaCom promotes Peter Fyfe to head of social media

Fri, 03 Feb 2012 08:35:00 GMT

MediaCom has promoted Peter Fyfe to the newly created role of head of social media, as the agency's non-traditional marketing arm MediaCom Beyond Advertising (MBA) expands.

Mobile app next step in We R Interactive expansion plan

Fri, 03 Feb 2012 08:30:00 GMT

We R Interactive, the social games publisher, is launching its 'I Am Playr' football game as a mobile app in the first half of this year, according to new global commercial director Paul Whitehead.

Rajar Q4 2011: Media agencies upbeat on Capital and TalkSport

Thu, 02 Feb 2012 13:30:00 GMT

Radio buyers give their verdicts on the latest Rajar figures, describing a "solid but unspectacular" quarter for commercial radio, while Capital and TalkSport are among those singled out for praise.

Rajar Q4 2011: Capital network cuts through

Thu, 02 Feb 2012 11:00:00 GMT

Global Radio's Capital network has performed well in its first year, adding listeners and increasing total listening hours, while Bauer Media's Passion portfolio performed strongly in the final quarter, according to the latest Rajar figures.

Rajar Q4 2011: Capital's Johnny Vaughan bows out as London's no 1

Thu, 02 Feb 2012 10:53:00 GMT

Johnny Vaughan bowed out of his flagship breakfast show as the undisputed king of London's commercial radio, having helped Global Radio's 95.8 Capital FM extend its lead over rivals.

Rajar Q4 2011: National stations hold strong

Thu, 02 Feb 2012 00:01:00 GMT

TalkSport recorded its highest ever quarter four weekly audience during the final three months of 2011, while Bauer Media's Kiss increased its weekly audience to 4.18 million.

Rajar Q4 2011: Four in 10 adults have DAB radios at home

Thu, 02 Feb 2012 00:01:00 GMT

DAB's long haul to widespread penetration has passed a mini-milestone, with four in 10 adults now claiming to own one at home, although its share of radio listening is only at 19.4%, according to the latest Rajar results.

Facebook reports a 69% lift in ad revenue to £2bn in 2011

Wed, 01 Feb 2012 23:54:00 GMT

Facebook's advertising revenues rose 69% to hit $3,154m (£2bn) in 2011, according to accounts filed for its $5bn initial public offering (IPO) today.

Facebook founder and chief executive Mark Zuckerberg's letter

Wed, 01 Feb 2012 22:59:00 GMT

Mark Zuckerberg, the 27 year old founder and chief executive of Facebook, made a plea to prospective shareholders tonight that any investors understand its core foundations to "make the world more open and connected".

Industry View: After the IPO, what next for Facebook?

Wed, 01 Feb 2012 22:40:00 GMT

As Facebook files for the largest technology IPO in Wall Street history, we ask marketing and advertising experts what is in store for Mark Zuckerberg's social network as it makes the seismic shift from a private to public company.