Digital marketing

 

AOL brings in Rubicon Project to cover withdrawal from Europe

 

LONDON - The Rubicon Project is benefiting from AOL's retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.

Rubicon Project: managing AOL's unsold inventory in Europe
Rubicon Project: managing AOL's unsold inventory in Europe

The agreement with Rubicon Project also applies in Norway, Denmark, Finland, Sweden and the Netherlands – all countries where AOL has had a network-only sales policy.

As already announced, AOL is closing its offices in those countries as well as in France and Germany, where it is still in consultation with workers' councils. It has both a network-only and a premium sales operation in France and Germany.

The agreement with the ad network optimisation company covers AOL's owned and operated inventory. AOL will also recommend the company to its network clients.

An AOL spokesman said it was "inappropriate" to give a figure for how many redundancies there were in the six countries covered by the agreement as it was still dealing with employees.

The company is reducing its global workforce of 6,900 staff by a third, and its non-US workforce of 2,300 staff is likely to be affected in line with this target.

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