IPC’s weekly NME, under its first female editor, Krissi Murison, since September 2009, recorded a circulation of 38,486 – down 20.6% year on year and a fall of 6% over the period.
IPC reaffirmed its commitment to the magazine and, furthermore, pointed to its various brand extensions – including NME Radio and NME TV – claiming the NME brand has a reach of more than one million.
Paul Cheal, publishing director at NME, said the brand remains the iconic music brand.
Sister monthly title Uncut was down 13.3% year on year to 75,518 copies, although it had a more stable six months, down just 1.3%.
It still lags behind Bauer monthlies Mojo and Q.
Bauer’s Mojo boasted a circulation of 98,484, up 0.8% on the period and extended its lead over Q, which was down 5.4% over the period to 94,811.
Free monthly title, The Fly, published by Channelfly Enterprises, continues to be the market leader, with an average circulation of 108,906 – up 1.1% over the period.
Future’s Classic Rock had a strong six months, up 1.3% to 71,242 copies, while sister title Metal Hammer was down 9.2% on the period and 16.9% on the year, to 41,777.
|Top 9 Music and Film Magazines|
|Title||Publisher||Jul-Dec 09||Prd/prd Change||Yr/yr Change|
|1||Empire||Bauer Consumer Media||194,239||0.1%||2.4%|
|2||Mojo||Bauer Consumer Media||98,484||0.8%||-2.0%|
|3||Q||Bauer Consumer Media||94,811||-5.4%||-8.0%|
|4||Total Film||Future Publishing Ltd||81,029||-4.7%||-5.8%|
|5||Uncut||IPC Media Ltd||75,518||-1.3%||-13.3%|
|6||Classic Rock||Future Publishing Ltd||71,242||1.3%||1.5%|
|7||Metal Hammer||Future Publishing Ltd||41,777||-9.2%||-16.9%|
|8||Kerrang!||Bauer Consumer Media||41,125||-4.9%||-21.3%|
|9||New Musical Express||IPC Media Ltd||38,486||-6.0%||-20.6%|