The company, which is owned by US publisher Hearst, is making the move in a bid to increase ad revenues and yields across its portfolio of titles.
It will use Adprecision's AdTarget technology for its classified ad network, initially on the websites for its You and Your Wedding and Baby Expert publications.
The company then expects to introduce the scheme across other sites in its portfolio over the next few months.
AdTarget will allow NatMag to negotiate directly with advertisers, and ensure that the ads will be highly optimised for natural search, which will generate new traffic with commercial intent.
Cameron Dunn, classified ad director for NatMag, said: "In a recession, direct response qualified leads are highly prized for advertisers. It suits us to use the Adprecision technology to be in control of our own advertising sales."
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