Media Contacts' affiliate marketing platform Contacts will handle the business, including an invitation-only campaign to run on Contacts' network. The campaign's key finance partners, including Money.co.uk and Compareandsave, will help to drive card sales.
Customers can sign up to the pre-paid card campaign at www.savinggorillas.com. It will operate over a three month trial period across finance and pre-paid card specific sites with a goal of achieving more than 750 customers.
All the profits generated through the card will go to towards the protection of gorillas.
Separately, Media Contacts has appointed Adam Field to head of social media. Field joins from Facebook where he was sales planner. Previously Field worked at Neo@Ogilvy, as its account executive, and Saatchi and Saatchi where he began his career.
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