The annual awards, held in association with Mediaweek.co.uk, celebrate forward-thinking and effective outdoor advertising campaigns.
The five categories are:
- Best use of outdoor in a multimedia campaign
- Best use of multiple formats
- Best use of roadside
- Best use of continuity
- Best use of innovation
All campaigns must have run in the UK during 2009.
Individual category winners will each receive £1,000 cash. The grand prize is £30,000 of media space on Clear Channel Pinnacle formats and will go to the overall winning client. A luxury European break for two will be awarded to the winning agency planner.
Entries will be judged by Steve Atkinson, group sales director at Clear Channel Outdoor; Tim Neligan, managing director of ZenithOptimedia; Steve Williams, chief executive of OMD; Steve Hatch, managing director of Mediaedge:cia; Grant Millar, managing director of Vizeum; Mikah Martin-Cruz, marketing director at Samsung Electronics; Rachel Bristow, marketing, communications and planning director at Unilever; and Caroline Marshall, executive editor of Haymarket Business Media.
The judges will look for evidence of a big idea and proof of effectiveness, as well as use of research and data to inform the strategy, such as planning tools, Postar audience measurement and lifestyle targeting and mapping.
Last year's overall winners were Initiative and IPM for their Tesco Christmas campaign, which also won the best use of roadside category.
More details and entry forms can be found at www.clearchannel.co.uk/planning awards.
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