Given the Daily Mirror sells about 1.2 million copies a day, there's the distinct possibility Greggs could have shifted seven million pasties, tuna sandwiches, drinks, and today, small white loaves over the course of its free food bonanza.
The lack of "chaos on UK high streets" reports suggest the takeup may be slightly less than 100%. Busier, or not, Waitrose will be with The Daily Telegraph offering £10 off your food bill.
With the papers succumbing to that Friday feeling, we can all look ahead to a weekend of comedy, topped off with a little high-brow culture. Pick up tomorrow's Daily Telegraph and you'll land a DVD of 'The Odd Couple'.
Slip The Guardian into your cotton re-usable newspaper carrier - they're handing them out at Hackney newsagents so we presume that means everyone's got one - and you can indulge in a little poetry from Keats, the first in a new series of give-away booklets. The promo replaces the long-running DFS sale ads.
Lunch with The FT or The Times - you decide. Buy a discounted Northern & Shell newspaper (the Daily Star and Express just refuse to be beaten on price) or blow it all and head off for sunnier climes.
If The Sun's holdays for £9.50 isn't your bag, Monarch is pushing its "biggest ever" January sale on the cover of the Telegraph.
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