The partnership sees the launch of online Nuts and Loaded branded virtual poker rooms.
Users can access the sites by going to www.pkr.com/nuts or www.pkr.com/loaded to join the 3D poker room.
Users register by making a deposit that is effectively their stake at the table. They then have the option to personalise their poker-playing avatars with Nuts and Loaded T-shirts.
The partnership will be backed by a marketing campaign, including display activity across both brands in print and online.
Nuts and Loaded readers signing up to the poker rooms will also receive a free copy of the book, How to Win at Online Poker.
PKR specialises in online poker and its features include the use of real-time 3D graphics.
Be the first to comment