Incumbent All Response Media decided to not repitch for the business although Starcom MediaVest Group are believed to have been involved.
The Harley Medical Group was established in 1983 and has become a leader in the field of cosmetic surgery with clinics throughout the UK and Ireland.
Mindshare Direct’s new role will be to manage the offline media for all cosmetic and non-cosmetic surgery as well as clinic openings.
The pitch process was led by Liz Dale, marketing director of Harley Medical.
Lucy Stafford, managing director of Mindshare Direct, is confident the WPP agency can make "a real difference to their business" in terms of "number of customers and the return on investment that we can drive".
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