The low-cost airline is reviewing its agency arrangements as OMD's second three-year contract comes to an end.
EasyJet appointed OMD in 2003 following a competitive pitch against Carat. OMD currently handle EasyJet's pan-European business, which covers France, Italy, Spain and the Netherlands.
The pitch is being handled by head of brand Andy Berks. OMD will be invited to repitch.
A spokesperson said: "The contract has come to an end - it's good practice to see what else is in the market."
The review follows the recent appointment of former AOL Europe chief executive Dana Dunne as EasyJet's new chief commercial officer.
Dunne replaced Saad Hammad, who was responsible for appointing EasyJet's ad agency Publicis in 2008.
Agency
Sara Kimberley, mediaweek.co.uk, 05 November 2009, 10:44am
OMD on alert as EasyJet reviews media
LONDON - EasyJet is reviewing its integrated media planning and buying account, a move that could put an end to its six-year relationship with incumbent OMD.
EasyJet: reviewing media
All Comments
There are currently no comments.
To post comments please log in here
- Media Sales Executive, ProgrammeMaster
- £18k, Central London
- Senior Digital Sales Executive - Leading Consumer website, SW6 Associates
- £25k - £29k p.a + commission, Central London
- Media Planning Account Manager - Gaming Clients, Harrison Dear
- Up to £35k + benefits, Central London
- Sales Account Executive, Talentarc
- £27-30k + bonus + benefits
News By Email
You can sign up for our bulletins. Select bulletins you are interested in, enter your email adress an click the button below
Be the first to comment