The deal, brokered by Turner Media Innovations and Manning Gottlieb OMD, will launch tomorrow (3 November) and run until 24 December.
The Sony sponsorship aims to promote four new games - Invizimals, Jak and Daxter, MotorStorm and LittleBigPlanet - as well as promote the PlayStationPortable console itself.
Simon Cox, vice-president of Turner Media Innovations, said with under-11s accounting for a third of all video game purchasers in 2008, attracting PlayStation PSP "shows Ben 10's continued pulling power".
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