I Spy Search rebrands as integrated digital agency

The agency, now in its third year of existence and headed by Brigden, managing director Nick Jones and president Chris Whitelaw, will drop Search from its title as it expands its offering.

It now refers to itself as the Uptimisation Agency, which refers to its bid to "up expectations" for clients. It will focus on social media marketing, in addition to its natural and paid search service.

Brigden joined I Spy Search as chief executive in June. The appointment was his first role since leaving The Search Works in June 2008, where he had been managing director following affiliate network TradeDoubler's £56m acquisition of The Search Works a year earlier.