Mead started in the role earlier this month and will be responsible for marketing and new business for both I-Level, the communications agency, and Generator Consulting, the online business effectiveness and consumer insight consultancy.
Her appointment comes as I-Level prepares to pitch for COI's £250m media buying business in conjunction with Publicis Groupe's Starcom MediaVest Group.
She brings more than 18 years' marketing experience to the role, including working with I-Level while at MSN and Microsoft.
She has also held positions at Electronic Arts, Propertyfinder.com and the start-up Autoquake.com, where she was vice-president of marketing, responsible for securing $6m in venture capital funding.
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