The state-of-the art newsroom uses advanced digital technology in an attempt to better interact with viewers. News anchors will be standing, not sitting, in front of camera, and special guests and accompanying reporters will be walked on and off set.
The set is framed by panels that separate the anchor from the news team and presenters will walk around it to get expert opinion and use a glass "projection ball".
On-screen, the colours and layout of Bloomberg's stock tickertape have been refreshed and new graphics and visuals introduced.
The studio and on-screen changes are being replicated in Bloomberg's key news hubs around the world, including New York and Hong Kong.
In addition, Bloomberg has unveiled former ITN reporter and news reader Andrea Catherwood as one of its star news anchors.
The former war correspondent joins in November alongside Steve Clark, who was one of the driving forces behind the launch of TV channel Al-Jazeera English.
Clark, who also has senior executive experience at Sky News and ITN, has been named head of production and programming at the new-look Bloomberg.
Today's developments follow a period of aggressive expansion for the business specialist in EMEA, during which its English-language television distribution increased from 28 million in 2008 to more than 140 million households today.
It has reined in non-stop hard business news bulletins to include human angles on stories, bringing it more into line with NBC Universal's CNBC.
Anna Foot, head of ad sales in EMEA, said the company had increased its ad revenue this year, despite the depressed wider economy.
Alongside the brand's traditional airline and financial advertisers, Foot told Media Week that Bloomberg is increasingly attracting advertising from tourism boards and travel operators.
The broadcaster is also in the process of brokering a series of undisclosed branded-content deals.
Be the first to comment