Agency

 

TBG hires Taylor for marketing

 

TBG London has appointed Caroline Taylor as group marketing director, the first of three new hires planned by managing director Simon Mansell.

Simon Mansell: managing director, TBG
Simon Mansell: managing director, TBG

Prior to TBG, Taylor worked as a consultant focusing on building the profile of marketing companies and agencies across Europe.

Before that, she worked at TradeDoubler, where she was group marketing director.

Taylor has also worked as a marketing and brand consultant to companies including Habitat, Motorola,  Air Miles, Swatch, Philips and NatWest.

In August, Mansell revealed he was looking for a marketing director, managing director and deputy managing director to help him run the business.

The new appointments would enable him to take a step back from the day-to-day running of the agency to focus on new business and client strategy. 

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