GN&M launched its US website, with much fanfare, just two years ago in an effort to tap into US demand for its product.
However, GN&M said its US-tailored content will now shift to the US page held within Guardian.co.uk.
Adam Freeman, this week promoted from commercial director to director consumer media at GN&M, said the move was "not a retrenchment" on its US activities, but that the homepage simply "had low traffic".
Freeman added that it was, in fact, upping its commercial endeavours in the US.
GN&M's parent group, Guardian Media Group, has targeted the US market as a key expansion area as it looks to monetise its significant North American audience.
It has set up an in-house US sales house that sells online ads to target the American audience of Guardian.co.uk.
GN&M this week unveiled an executive reshuffle that is prompting the departure of marketing director Marc Sands and Joe Clark, director and general manager of its newspapers.
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