Henry spent the past four years at ITV, where he was chief executive of its consumer division that oversaw ITV.com and its pay TV activities.
He previously held chief executive positions at the Hallmark Channel and Granada Sky Broadcasting.
David Archer, managing director of STV Ventures, said Henry will "bring valuable experience" in expanding STV's digital and consumer businesses.
ITV announced in November 2008 that Henry was to step down as the broadcaster merged its online operations into its main business.
ITV merged its digital operations, including ITV.com and Friends Reunited, under director of television Peter Fincham, who became director of television, channels and online.
Television
Olly Groome, mediaweek.co.uk, 20 October 2009, 3:19pm
Former ITV Consumer boss Henry pops up at STV
LONDON - STV, the Scottish ITV franchise, has appointed Jeff Henry, the former boss of ITV Consumer, as a consultant to help develop its digital strategy.
Jeff Henry: new STV role
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