Nugent will be responsible for developing Kinetic's digital out-of-home strategy across the UK. Her new position is part of a wider strattegic push into digital by Kinetic.
She will work with Dennis Kuperus, who was appointed digital director for EMEA earlier this month, and report to UK managing director James Copley.
Nugent has worked in outdoor media since 1995, when she joined Poster Publicity, which merged with Portland to become Kinetic in 2005, and has looked after a range of clients and agencies including Starcom MediaVest and the BBC.
Outdoor
Maisie McCabe, mediaweek.co.uk, 20 October 2009, 10:15am
Nugent to head Kinetic digital
WPP's out-of-home agency Kinetic has appointed Carolyn Nugent, who has been working at the agency on a consultative basis, to the new role of UK head of digital.
Nugent: new head of digital role
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