LONDON - NME, IPC's flagship music magazine, is launching a new iPhone application that will allow users to view its rock photography on mobile phones for the first time.
The app costs 59p to download and has been developed by software provider Umee.
It features a Kings of Leon gallery offering 20 images of the band taken by NME photographers backstage, on exclusive shoots and at festivals.
From the application, users can download the pictures as wallpapers to decorate their iPhones, upload thumbnail versions to Facebook profiles or save the images to their phones.
The launch follows the introduction of a similar application from NME Radio earlier this year.
Wouldn't a better app be that NME fans at gigs or festivals could take pictures and upload them to NME's site? \(a bit like the Sky News app) Perhaps some of these could be selected to be included in the mag itself in return for prize like tkts? Far more value and incentive based a I reckon.
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