Outdoor

Maisie McCabe, mediaweek.co.uk, 12 October 2009, 4:10pm

MySpace links with Titan for international digital screen broadcasts

LONDON - News Corporation social network MySpace has joined up with outdoor media owner Titan to give consumers a chance to broadcast their thoughts on more than 300 digital screens across the UK, the US and Ireland.

Titan: partnering with MySpace for international broadcasts

In a three-week-long promotion entitled "Step Up to the Mic", which starts this week, MySpace users will be able to upload images and messages of up to 50 characters each, to be broadcast on Titan screens in cities including London, New York, Chicago and Dublin.

Celebrities and musicians will also be invited to take part to publicise projects or communicate with fans. A Titan spokesman said the company wanted the project to act as a barometer of the mood of people and to find what they were passionate about right now.

Bill Apfelbaum, chairman of Titan, said the ability now existed to create and connect communities through Titan's digital signs around the world, and for advertisers to interact with their target audiences on a real-time basis.

To participate, visit the "Step Up to the Mic" page on MySpace at www.myspace.com/stepuptothemic or go to www.titan360.com/usa/step_up.php

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All Comments

Rob McMahon - 12 October 2009

"A Titan spokesman said the company wanted the project to act as a barometer of the mood of people and to find what they were passionate about right now".... Isn't that called Twitter?