Mobile Media

John Reynolds, mediaweek.co.uk, 23 September 2009, 1:35pm

ESPN revamps cricket website

LONDON - ESPN, the Disney-backed sports broadcaster, has overhauled the mobile version of cricket website, cricinfo.

Cricinfo.com: updated site includes improved mobile search facility

The changes are designed to help users follow cricket games live, with ball-by-ball commentary and match stats now carried on the same page.

Commentary on matches can be filtered by events such as wickets, fours and sixes, which allows users to revisit key moments in matches. The search facility has also been improved across the mobile site.

Other changes to the mobile site include a comprehensive listing of records across Tests, one-day internationals and Twenty20 games.

Users can also now read comment pieces by cricinfo's experts, while the new site offers access to official ICC rankings for both countries and players.

The site offers a number of advertising opportunities to brands, including tailored microsites, banner and sponsorship campaigns.

The site can be accessed from mobiles at m.cricinfo.com.

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All Comments

David Gurney, Operations Director, Alchemetrics - 24 September 2009

Mobile interaction presents yet another opportunity to interact with users and collect up to the minute data, which can go on to improve the relevance of services, and entice partners and advertisers with greater targeting. ESPN should embrace data collection techniques via its mobile site, which arguably could represent a rich stream of data as mobile users click on to the site with greater frequency.