The cinema advertising contractor aims to have digital advertising across all its digital screens within four to nine months.
The GAP Digital package will be available in 87 of Pearl & Dean's 119 digital screens across the UK, including the majority of Vue digital screens, Showcase, Apollo, Everyman and Curzon cinemas.
Pearl & Dean claims moving away from 35mm film to digital formats will give advertisers a two-week turnaround on campaigns instead of three to four weeks, assuming approval of ads from the cinema and ad authorities. In addition, digital formats entail lower production costs.
Pearl & Dean operates a total of 1372 screens nationwide.
Cinema
Sara Kimberley, mediaweek.co.uk, 15 September 2009, 12:35pm
Move to digital ads at cinemas
LONDON - Pearl & Dean is to start selling digital ads as a separate buying package, GAP Digital, for the first time.
Pearl & Dean to carry digital ads in selected cinemas
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