Marketing

 

Marston's takes final jab at Australians in ad for the Ashes climax

 

LONDON - Marston's, the official beer of the England cricket team, has unveiled an optimistic Ashes ad to coincide with the final test at the Brit Oval.

Marston's takes final jab at Australians in ad for the Ashes climax

The press ad, created by DLKW, features beer mats which ask the question, ‘Australia's best chance of drawing?' with the answer given as ‘Rolf Harris'.

The sentiment of the latest campaign follows the England Has It work. Other straplines have included ‘England has History, Australia has Previous', ‘We're English We Brew Beer. You're Australian, You Serve It', and ‘We've got beer in our blood. Australians have lemon juice in their hair'.

Yesterday England were bowled out for 332 in their first innings with all-rounder Andrew Flintoff, making his final test appearance, scoring only seven runs.

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