CBS uses TfL data to target summer revellers

Using TfL data, which shows which stations have higher passenger exit figures during August, CBS Outdoor has selected sites at stations that have 12 or more bars within 500 metres and stations close to London parks. Brands also stand to get a bonus when the temperature reaches 25°C.

The TfL data reveals on the five Fridays in August, an extra 432,500 people leave stations with 12 or more bars within 500 metres, an increase of 75%, and footfall through stations serving parks increases by 25%.

Peter Charlton, national sales director at CBS Outdoor, said in this economic climate advertisers "expect their media spend to work harder than ever" and are keen to reach more mobile, affluent consumers when they are "relaxed, happy, socialising and in a receptive frame of mind".

Charlton said the CBS Outdoor thermal packs give brands an "additional layer of targeting and cut-through to hard-to-reach audiences, based on robust data".

The thermal Parks pack include 220 portrait sites at 19 stations, including six-sheet, four-sheet and lit escalator panels, as well as digital escalator panels at Green Park, Hyde Park Corner, Regent's Park and Holland Park. The thermal bars pack features the same number of sites within 21 stations at busy social centres.

Brands also get 10 LCD screens at key Underground stations across the network as soon as the Met Office confirms the temperature has reached 25°C.