The new outdoor contract, financial terms for which were not disclosed, will run from 1 July for four years and includes all advertising on the stations across the London Overground network.
The combined value of the total London Overground ad sales contract - which includes ads inside the trains themselves, on the platforms and experiential - is understood to be worth £5m over four years.
London Overground runs on the Richmond to Stratford, Clapham Junction to Willesden Junction, Gospel Oak to Barking and Watford Junction to Euston lines. Through its rail estate, Titan Outdoor now claims to deliver 90% of all journeys through stations where advertising is possible.
In addition, London Overground has awarded the experiential contract to Concourse Initiatives, the outdoor media sales division of Media Initiatives Group. KBH is understood to have retained the contract to sell ads on London Overground trains.
Titan Outdoor and CBS Outdoor declined to comment.
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