Building on the theme of ‘Enjoy Every Minute', the ad shows nine aerial shots of different parts of the country taken by location photographer Richard Cooke. The ad attempts to convince consumers they can enjoy English attractions no matter how little time they have available.
The £3m campaign breaks at 7pm tonight on ITV1 during Emmerdale and will run for two weeks, with a second burst pencilled in to break in September.
VisitEngland officially launched last month to represent the interests of English tourism. It recently appointed James Berresford as its first chief executive.
