The beer brand will make its UK television debut as a sponsor on 18 May.
The deal will run until January and covers all programming between 9pm and 11.40pm, Monday to Friday on both Dave and its time-shift channel, Dave ja vu.
Shows broadcast during this strand include QI, Have I Got News for You, Mock the Week, Never Mind the Buzzcocks and Argumental.
The deal was negotiated by Andy Moore, commercial development manager at IDS, and associate directors Chris Holdom and Duncan Snowdon.
The sponsorship will also be supported by a major marketing push in the alcohol retail trade.




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