Television

 

IDS secures beer sponsor on Dave

 

LONDON - Virgin Media-owned sales house IDS has secured a sponsorship deal worth about £2m on UKTV channel Dave, through which premium beer brand Old Speckled Hen will make its debut on the channel.

IDS secures beer sponsor on Dave

The beer brand will make its UK television debut as a sponsor on 18 May.

The deal will run until January and covers all programming between 9pm and 11.40pm, Monday to Friday on both Dave and its time-shift channel, Dave ja vu.

Shows broadcast during this strand include QI, Have I Got News for You, Mock the Week, Never Mind the Buzzcocks and Argumental.

The deal was negotiated by Andy Moore, commercial development manager at IDS, and associate directors Chris Holdom and Duncan Snowdon.

The sponsorship will also be supported by a major marketing push in the alcohol retail trade.

X

You must log in to use Clip & Save

 
 

All Comments

There are currently no comments.

 
 

To post comments please log in here

 
 

Jobs

 

News By Email

You can sign up for our bulletins. Select bulletins you are interested in, enter your email adress an click the button below

Preview
Preview
Preview