The campaign utilises CBS Outdoors XTP network, which includes stations Angel, Euston, Victoria, Holborn and Piccadilly Circus.
Tim Bleakley, managing director at CBS Outdoor UK, said: "From both a media and creative perspective, this ad hits the spot. It reaches a light TV-viewing London audience with engaging content. Right message, right time, right place. It leaves you wanting more. And, of course, the conclusion can only be delivered at the Emirates stadium, tonight."
The 60-second creative, adapted from the TV ad, features Manchester United players including Ronaldo and Arsenal players including Fabregas, as well as United legend Eric Cantona.
1 article comment