Agency

 

Nelsons healthcare hands media business to The7Stars

 

LONDON - Nelsons, the natural healthcare specialist, has appointed The7Stars as its media planning and buying agency, following a three-way pitch against undisclosed agencies.

Nelsons: awarded its media business to The7Stars
Nelsons: awarded its media business to The7Stars

The pitch was overseen by Sharon Finnie and marketing director Charlotte Sundberg Cox.

With roots dating back almost 150 years, Nelsons can claim to be Europe's oldest, and the UK's largest, manufacturer of homeopathic medicines. The company produces a number of brands, including Rescue Remedy and Arnicare.

In 2009, Nelsons moved into the medicated skincare arena with the launch of its anti- blemish range Nelsons Pure & Clear.

The company spent £400,000 on media in 2008, according to The Nielsen Company, split across radio, press, online and outdoor. The7Stars will work across all channels, including digital media.

Jenny Biggam, founding partner at The7Stars, said: "There are so many opportunities in the current media market for Nelsons and we look forward to working on some interesting plans."

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