Sky's recent online activity has included the launch of a dedicated Sky Shopping site and a relaunch of the Sky Motoring site. Sky.com is already supported by established online brands such as Sky Sports, Sky News, Sky Showbiz and Sky One.
The appointment was made without a pitch, as Intelligent Positioning was already working alongside Sky's in-house team.
Charlotte Robertson, head of marketing for Sky Online, said: "Online is increasingly important to Sky as we continue to deliver a richer online experience to our customers.
"In choosing Intelligent Positioning we have an agency with the ability and technology to match our online ambitions."
Sky claims that its portfolio of sites is currently visited by 7.6m unique users each month. The appointment of Intelligent Positioning does not effect Sky's relationship with Diffiniti, its retained natural search agency, or Unique Digital, its paid search agency.
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