Based in London, Jordorson will draw on her online media marketing and advertising expertise to expand Zinio's existing base of publisher clients and develop marketing programs to drive digital magazine sales.
Her previous roles include head of advertising and ecommerce at AOL UK, sales director at Lycos UK and trading director at Walker Media. In addition to her work with online media, Jordorson has also had experience with companies including Haymarket, Emap and VNU.
As the number of customers approaches five million worldwide, Zinio now host more than 1,000 titles on its global news-stand, a figure it claims represents an archive of more than 50,000 individual issues.
Jordorson will work together with David Sheppard, Zinio's new UK-based business development executive who started with the publisher in September.
Digital Media
Tristan O'Carroll, mediaweek.co.uk, 24 November 2008, 09:50am
Zinio hires Jordorson to drive its UK development
LONDON - Zinio Global, the publisher services company and digital magazines specialist, has appointed Carole Jordorson as business development director for the UK.
Zinio: has appointed Carole Jordorson as UK business development director
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