It is the first time the island’s tourism department has embarked on a TV sponsorship deal, which begins tonight (17 November) and runs for six weeks.
Each show airs from 8pm to 9pm, and is a timely look by historian Niall Ferguson at the role of money and financial institutions in world history. He goes on a tour of world finance trying to find the fiscal secrets behind major historical events.
The deal was negotiated by Andy Brander, managing director of Media SOUK, on behalf of the Cayman Islands Department of Tourism, and Georgina Crellin, sponsorship account manager at Channel 4.
The arrangement will also see the tourism department having a presence on Channel 4’s 4oD online platform.
A spokesman for the department said the series would attract the right profile and demographic of desired visitors to the islands.
Television
Emma Barnett, mediaweek.co.uk, 17 November 2008, 2:15pm
Cayman Islands sponsors C4 finance series
LONDON - The Cayman Islands Department of Tourism is to sponsor Channel 4's new six-part series, The Ascent of Money, in a six-figure deal.
Money talk: Niall Ferguson's Channel 4 series on the history of world finance marks the Cayman Islands' first TV sponsorship deal
All Comments
There are currently no comments.
To post comments please log in here
- Senior Direct Response Director, PFJ
- £50000-£60000, Central London
- Campaign Manager, round8
- £25000-£30000, Central London
- Search Account Director, round8
- £45000-£50000, South London
- Graduate Media Sales Executive - Training Academy, Fletcher & Parr Ltd
- £18K +comm +bens, Central London
- Ad Operations Executive, round8
- £20000-£23000, Central London
News By Email
You can sign up for our bulletins. Select bulletins you are interested in, enter your email adress an click the button below
Be the first to comment