Corcoran, who joins from ZenithOptimedia's Newcast where he was strategic partnership director, takes up the position this month and will be responsible for developing new business and closer relationships with planners and clients in the youth sector.
The role complements the position of VBS director of kids, Bobi Carley, who oversees the Nickelodeon brands.
Corcoran will report to VBS director of insight and planning Agostino di Falco.
Nick Bampton, VBS managing director, said: "2009 is going to be about investing time, money and resources to ensure real value for our clients and agencies.
"There is an opportunity to fill a gap in youth insight - Andy will help us do this and communicate it to the marketplace."
Agency
Tristan O'Carroll, Media Week, 10 November 2008, 10:05am
VBS hires Corcoran for youth project
LONDON - Viacom Brand Solutions, the sales house for MTV Networks' channels, has appointed Andy Corcoran as its first head of youth to champion its youth brands among clients and agencies.
Corcoran: first head of youth for VBS
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