The campaign, which will start Monday (10 November), will see black cabs sporting tailored TalkSport supersides that will promote the station's presentation line-up, which includes Alan Brazil, Ian Wright, Stan Collymore and Ronnie Irani.
Additionally, creative copy will run inside the cabs across 1,300 tip-up seats.
The taxi campaign comes soon after it ran a £300,000 TV ad campaign promoting TalkSport's live coverage of the Barclays Premier League across the ITV North and Central TV regions.
The taxi advertising was designed by Lionhouse Creative, with media planning and buying duties undertaken by Mindshare.
Radio
John Reynolds, Media Week, 07 November 2008, 3:10pm
TalkSport launches London taxi campaign
LONDON - TalkSport, the national speech radio station, is rolling out an ad campaign across 650 of London's black taxis.
TalkSport: launching London black taxi campaign
All Comments
Tiffany Grabski - 03 December 2008
Taxi-advertising is one of the most effective outdoor advertising techniques, allowing the flexibility, diverse audience, and targeting capabilities which stand still ad's simply can not provide. Alos, it is a pleasant sight, rather than the annoyance most tv and radio advertisments become. Cabvert Media has great packages for incredibly competitive prices. For information contact Lee Dentith at lee@cabvert.com or visit their website www.cabvert.com
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