Virgin 1's new show, Gethin Jones' Danger Hunters, will be sponsored by the new Seat Ibiza Sports Coupe.
The show begins on Sunday (28 September) at 9pm and will feature the stories of those individuals who enjoy chasing natural phenomena.
The sponsorship deal was negotiated through Virgin Media's ad sales house, IDS, with MediaCom and Seat.
The deal includes sponsorship on the Virgin 1 website around a specially created Gethin Jones' Danger Hunters section, which will be fully integrated into the site with MPUs, banners and sponsorship idents.
This is the second time that Seat Ibiza has sponsored a Virgin Media TV commission, having been the broadcast sponsorship partner for Living's Ibiza show this summer.
The deal was brokered by Amanda Ransted, commercial development manager IDS, Liam Dawson account manager MediaCom and Rob Taylor, national communications manager Seat.
Emma Barnett, Media Week, 24 September 2008, 10:35am
New Virgin 1 show backed by Seat
LONDON - Virgin 1's new show, Gethin Jones' Danger Hunters, will be sponsored by the new Seat Ibiza Sports Coupe.
Gethin Jones' Danger Hunters: backed by Seat
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