The outdoor media owner, based in Paris, has confirmed it is in exclusive discussions with News Corporation about a potential transaction relating to News Outdoor Group.
The French out-of-home company said the proposed transaction would involve cash and shares and would result in a merger of the assets of the two outdoor firms.
JCDecaux is the second largest outdoor advertising agency in the world. The company generated more than €2.1bn (£1.7bn) in revenue during 2007 and €1,067.6m (£849m) in the first half of this year.
News Outdoor Group has concentrated in developing markets such as Russia, Eastern Europe and south-east Asia.
News Outdoor is currently under investigation in Russia
Maisie McCabe, Media Week, 11 September 2008, 4:25pm
JCDecaux in talks to buy News Outdoor Group
LONDON - JCDecaux has announced today that it has entered into exclusive talks to buy Rupert Murdoch's outdoor advertising division, News Outdoor Group.
JCDecaux: seeks acquisition of News Outdoor Group
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