Promoting its Tymbark juice brand, Maspex will employ Clear Channel Outdoor's Ethnic Audience Solution to target the 650,000-plus Poles living in the UK.
The campaign will take place in London, Birmingham, Manchester and Liverpool, areas of high Polish national concentration identified by Clear Channel's planning team, as well as close to Asda stores where you can buy Maspex produce.
Clear Channel's Ethnic Audience Solution has previously been used by Muslim Aid, Western Union, Moneygram and Rubicon Exotic Drinks.
Richard Bon, head of support and planning at Clear Channel Outdoor, said the company's ethnic targeting forms part of its wider Audience Solutions strategy that was extended in February this year.
Maisie McCabe, Media Week, 08 September 2008, 3:45pm
Clear Channel secures Polish food brand contract
LONDON - Clear Channel has secured the first outdoor campaign from leading Polish food manufacturer Maspex Wadowice Group.
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