Called Yahoo Network, its inventory includes the Yahoo Homepage, Yahoo Mail and Flickr, in addition to space on more than 100 top comScore-rated websites.
Search partners include Loot, Five and BT.com, and mobile partners are 3 Group, T-Mobile, O2, Orange and Vodafone.
The new network's reach is said to be in excess of 29 million monthly users.
Mark Rabe, vice-president and managing director of sales for Yahoo! UK and Ireland, said: "Ease, efficiency and effectiveness are the key drivers that will appeal to Yahoo Network commercial partners."
Today's announcement follows the European launch in June of AOL's Platform-A, the division that brings together all of AOL's advertising assets and third party sites.
Jennifer Whitehead, Media Week, 08 September 2008, 11:05am
Yahoo reaches 29 million through new ad network
LONDON - Yahoo has launched a new online ad network today that claims to reach more than 80% of the UK's web population via websites and mobile sites.
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