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The campaign, which will run until 2 October and was booked by MPG, uses a 30- second advert and foyer cubes to target young professionals in the east of England.
The foyer cubes display messages about promotional rates National Express customers can receive on tourist attractions when they show their train tickets, such as two for one offers on exhibitions and venues including Vinopolis.
Carlton Screen Advertising's Andrew Sophocli said: "This is a great coup for us. Not only does it mark the brand's first cinema appearance, but it will also give us the chance to demonstrate the impact that cinema's captive audiences have on a sector that doesn't typically include the medium in its media plans."
John Reynolds, Media Week, 08 September 2008, 11:00am
National Express looks to cinema for latest campaign
LONDON - Train operator National Express East Anglia has launched its first cinema campaign, highlighting the company's London services.
National Express: cinema campaign runs until 2 October
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