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Essence will work on web marketing with the client’s existing media agency Starcom, to increase brand awareness of uSwitch.com’s online and telephone-based comparison service.
Although uSwitch.com is best known as a price comparison site allowing consumers to pick a cheaper utility company, it also offers tariff details on heating cover, home telephone, broadband, digital television, mobile phones, personal finance products and car insurance.
Adam Hill, Media Week, 22 August 2008, 3:20pm
Essence wins uSwitch online account
LONDON - Comparison site uSwitch.com has appointed Essence to handle its online advertising account, following a three-way pitch.
USwitch.com: hiring Essence to handle online ad business
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