BBC Worldwide's Doctor Who Adventures, the last period's top performer, slipped to fourth place with a circulation of 93,741, a year-on-year fall of 39.5%.
Pauline Cooke, publisher of pre-school magazines at BBC Worldwide, said the slip is due to the title's change in frequency from fortnightly to weekly. She said: "We are looking to increase annual sales from 3.7 million copies (as a fortnightly) to 4.5 million copies (as a weekly)."
BBC Worldwide's other children's bestseller, In The Night Garden, posted a 6.1% period-on-period fall to 103,644 copies. Meanwhile, its sister title Toybox saw a year-on-year drop of 20.7%, down to 73,290 copies, while new launch CBeebies Animals debuted with a circulation of 58,558.
Cooke says the BBC's core titles, including Charlie & Lola, have held up well in a market to some extent affected by the weather and wider economic conditions.
She says: "We're positive a magazine is still the cheapest thing a parent can buy for a child in a credit crunch."





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