TMG said the move will mean it is better placed to offer advertisers a more integrated proposition that includes planning and research, and targeted ad campaigns. TMG did not say whether the move has led to redundancies.
The new centralised department will allow TMG clients to target customers’ numerous platforms, including subscriber rewards, bespoke mail, reader events and e-mail campaigns, along with traditional print ads.
Richard Singer, director of Telegraph Direct, said: Telegraph Direct is a pioneering concept that will enable TMG to deliver the highest quality service to both new and existing partners.
It demonstrates TMG’s continuing commitment to progressing its clear multimedia strategy with another innovative and customer-centric initiative.
John Reynolds, Media Week, 08 August 2008, 4:25pm
TMG overhauls its Telegraph Direct operation
LONDON - Telegraph Media Group has further rejigged its commercial operation by overhauling Telegraph Direct, with the creation of a centralised department integrating its direct marketing, data and consumer contact centre services.
Singer: committed to progressing TMG's multimedia strategy
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