The title will remain an individual publication rather than merging with sister title Marketing Week, although its content is expected to become more supplier-focused than it has been previously.
Ed Tillotson, Precision Marketing publisher, said the company is still consulting over the future of the title and its staff, but he confirmed the frequency change, adding that the title will now be distributed with Marketing Week.
Speculation that the title would close altogether is wide of the mark, although the frequency change is thought to be part of a cost-cutting measure at the B2B publisher.
In a trading update in May, Centaur Media acknowledged a decline in print advertising in the first quarter of 2008 and warned that it had experienced a slowdown in recruitment advertising across its stable of mags.
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