AdGent to handle Telegraph's non-UK inventory

In May, Times Online became the first publisher to sign up to AdGent 007, the face-to-face sales network.

According to May ABCe figures, TMG recorded 18.4 million global unique users, of which 12.4 million came from outside the UK.

Brian Harrison, TMG digital director, said: "The partnership will help TMG communicate the benefits of our international audience and quality content directly to non-UK media planners and buyers, and ultimately deliver relevant local messages to our international audience".

Chris Humphrey, AdGent 007 general manager in Europe, said: "Newspaper groups have traditionally tied themselves to a single ad network to sell all of their international online inventory. AdGent 007 will now enable brand advertisers across the world to advertise online with one of the world's foremost news providers, the Telegraph."

Backed by £2.7m of venture capital investment AdGent launched in September 2007. It has now established European headquarters in Edinburgh and an office in London, and is setting up other teams abroad.