Hair's August issue will feature a redesigned cover, refreshed interior and new editorial features. The changes come after six months of research, plus editorial input from former Now editor, Jane Ennis.
Key new features include 360 Style, which features celebrity hairstyles, and Hair Speak, a glossary of hairdressing terms.
The new-look Hair will be promoted in IPC's portfolio of women's glossies and on their websites, including Marie Claire, In Style, Look and Now.
Retail support includes point-of-sale promotion in supermarkets, major health and beauty retailers and top-selling independents. The August issue will go on sale from 3 July.
Last month, IPC expanded its digital presence with the seven-figure acquisition of online gaming portal mousebreaker.com.
The gaming portal will be used to ramp up its offering across IPC Ignite, its men's lifestyle and music division.
Emma Barnett, Media Week, 01 July 2008, 2:30pm
Hair title relaunches with new look
LONDON - IPC-owned Hair magazine is relaunching with a new design and additional content.
Hair magazine
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