UK ad spend reaches £19.4bn

Press attracted almost 40% of all advertising, £7.7bn, to retain its position at the top of the rankings, despite losing 1.6% year on year.

The fastest-growing medium was the internet, up 39.5% year on year, accounting for 16%, £3.02bn, of total spend.

Cinema and outdoor also performed well, gaining 10.1% and 4.7% respectively. The report, from the Advertising Statistics Yearbook 2008, said a strong film line-up and ongoing digitisation had boosted cinema and outdoor's performance.

UK advertising expenditure at current prices, 2007, £m

Press	7,716
Television	4,671
Internet	3,026
Direct Mail	2,171
Outdoor & Transport	1,058
Radio	534
Cinema	207
TOTAL	19,384

Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC

UK advertising expenditure, % share

Press	39.8
Television	24.1
Internet	15.6
Direct Mail	11.2
Outdoor & Transport	5.5
Radio	2.8
Cinema	1.1
TOTAL	100

Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC.

UK advertising expenditure, year-on-year % change

Press	-1.6
Television	2.3
Internet	39.5
Direct Mail	-6.5
Outdoor & Transport	4.6
Radio	3.4
Cinema	10.1

Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC