MySpace debuts advertiser platform

The platform, which is currently being tested, is available in two versions, ‘Self-Service' and ‘Full-Service', enabling advertisers to choose the solution that is most relevant for their brand.

Both versions give advertisers round-the-clock access to update MySpace community elements such as blogs and bulletins, handing them increased analytics via Hitbox and increased profile functionality.

Bryce Emo, Senior Vice President of Sales, MySpace, said the new platform made MySpace a more flexible tool for advertisers.

MySpace has been increasing its advertising activity in recent months as it looks to monetise the huge popularity of the site.