News International venture seals online property buy

 

LONDON - News International, together with the REA Group joint venture Propertyfinder.com, has bought the owner of rival Hotproperty.co.uk for £5.6m, further increasing News International's grip on the UK's online property market.

News International venture seals online property buy
News International venture seals online property buy

The acquired company, Sherlock Publications, also publishes the print titles Hotproperty, Renting and Overseas.

Propertyfinder.com claims that a combined website will attract 2.4 million monthly unique users and 5,500 subscribing estate agents, as well as being a stronger proposition for advertisers.

In October last year, News International made a multimillion-pound investment in property search engine Globrix.

News International's moves are aimed at eating into market leader Rightmove.co.uk's number one position in the online property market.

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