DBMGroup, an agency offering social media, viral and other online ad services, will use DBMGrid, its branded content distribution arm, to handle advertising on Bore Me.
DBMGrid will run display advertising, channel sponsorships, distribute viral videos around the internet and create campaign sites for individual ad campaigns.
Bore Me claims to attract 2.1 million unique users a month and has attracted advertisers including Guinness, Renault, Adidas and Sony Pictures.
DBMGroup has worked with Bore Me on ad sales in the past, but will now represent the company on an exclusive basis.
Andrew McCormick, Media Week, 09 April 2008, 3:25pm
DBMGroup lands viral ad site contract
LONDON - Viral site Bore Me has hired DBMGroup as its exclusive ad sales house, as it seeks to create more advertising opportunities around its video content.
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